Client-Focused Representation In Real Estate Matters

How to Make a Listing Video Yourself

On Behalf of | Feb 18, 2020 | Firm News |

When selling your home, listing photos may not be enough anymore. To get the attention of potential buyers and keep it, give a listing video a shot. To make your own, use these tips.

Tips to Help You Make an Eye-Catching Real Estate Video

If you’re looking to sell your home soon, creating a real estate video can help you get it done in no time. Photos of your home can give potential buyers a peek inside, but a video can give them a closer view. Taking photos of your home may already sound like quite a challenge, so a video may sound like more money or more trouble. In reality, you can create your own video easily with these tips.

Watch Other Videos for Inspiration

Before you start shooting your video, it’s a good idea to watch a few other home tour videos first. These can give you tons of ideas and inspiration that you can incorporate into your own. Take note of things like how they show each room, what details they focus on, the lighting, the sound, and the transitions. It can also help to make a list of the shots you want your video to feature or the details you want to focus on. This will help keep you on track as you start recording.

Start off on the Right Foot

As you get ready to shoot your video, make sure your home is ready to go. Before the day of the shoot arrives, take some time to really clean your house and declutter it. Focus on getting things looking tidy and making your home look spacious. Keep in mind that just because something looks great in person doesn’t mean it’ll translate well on camera. This is why decluttering is a must. A room with too much furniture can look cluttered and small on camera, so consider removing some items. Don’t forget about the exterior as well. Get your lawn, entryway, and porch looking tidy and inviting as well.

Highlight the Best Features

As you start recording, keep in mind that you don’t have to zoom in on every feature or show every nook and cranny of your home. Stick to giving an overall look at your home and show some of its best features in a more detailed manner. If there are any features you don’t think are particularly exciting or that won’t look great on camera, it’s more than ok to skip including these in your video. As you prepare to sell your home, keep in mind that all home transactions should include title insurance in Westborough. If you’re not too sure what title insurance is or why it’s so important, you can contact the title insurance experts at Home Key Title. Give them a call at (508) 475- 5502 to learn more.

Get the Basics Right

In order to keep people interested in your video and to show off your home the proper way, you’ll have to master some basics. To start, be sure you have proper lighting for your home. If your video is dark, your home will not look appealing. If the light is too white, your home can look cold and uninviting. You can borrow a lighting kit or simply work out some lighting with lamps and warm lightbulbs using things you already have in your home. Another thing to consider is how long your video will be. A video that is too long will bore your audience and they’ll click out of it. Keep it to the point so that you don’t go over on time.

Don’t Overdo It

You want your video to be exciting and trap your audience, but avoid doing too much to achieve this. The best thing you can do is have a video that is to the point and that is simple. Avoid over-embellished transitions, loud music that doesn’t match the content, too much talking, and, as mentioned above, a video that is too long. Sometimes the most simple ideas translate the best on screen, so do your best not to overwhelm your audience.

Publish Your Video

Finally, when it comes time to publish your video, there are a few tips that can help it garner some attention. First of all, consider posting it on YouTube so that it’s easier to discover and host on other pages. When you are uploading it, keep in mind that the title and description matter. Give it a descriptive title that isn’t too long. When working on the description, keep it short and focus on describing the most important parts of your video and property. Lastly, don’t use music that will get your video taken down. This means nothing copyrighted.

Purchase Title Insurance in Westborough

When you sell your home, be sure title insurance in Westborough is included in the deal. To learn more about why this is important, contact the title insurance experts at Home Key Title at (508) 475- 5502.